When elan sent out an email that members had early access to this product, I really was about to order it until I realized I already owned something like this and didn’t think it was anything new. I held off on my order and then a day or two later, I received a surprise package from elan that they were gifting me this as a member of their program so I was able to try it before it officially launched to everyone else. That made my heart so happy and I felt so special. Elan sending this product to me did not influence my decision to make a review nor was I asked to write a review in exchange for receiving the product. The reason why I’m writing this review today is because of my experience with it. This tape is so gentle yet grips so well without slipping or injuring the skin. It has good hold but it’s not going to hurt your client like some other tapes do. There is a small section on each tape (just like with the original versions of these) that does not adhere to the client’s brows nor skin. But, just because these look similar, doesn’t mean they’re the same just repackaged. Nope, it’s like these were redesigned and perfected with you and I, in mind. They’re so grippy yet so gentle—I absolutely love them! Thanks Elan.